In a large bowl, combine instant yeast, salt, sugar, and all-purpose flour. Mix together.
Add lukewarm water and olive oil to the dry ingredients. Knead the dough using a stand mixer with a dough hook for about 6 minutes, or by hand for 10-12 minutes until smooth and elastic.
Cover the dough with a damp towel and let it rise in a warm spot until doubled in size, about 1 to 1.5 hours.
Once risen, punch the dough down and divide it into four equal portions. Shape each piece into a rectangle, roll it lengthwise, and pinch the edges to seal.
Place the shaped rolls on a baking sheet lined with parchment paper. Let them rise again for about 40 minutes.
Preheat the oven to 350°F (175°C). Brush the tops of the rolls with olive oil and sprinkle with grated cheese and herbs if desired.
Bake for 25 to 30 minutes until golden brown. Brush with olive oil or melted butter after baking for a soft crust.
Let the rolls cool for 20 minutes before slicing and serving.
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Notes
Store in an airtight container at room temperature for up to 3 days, or freeze for up to 2 months.